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Starbucks Success Story
Launching a new product to strategic e-commerce customers

When shopping for groceries online, consumers spend little time browsing, which means new products often lack visibility.

Starbucks called on budgetbox, in addition to a 360 plan, to help launch its innovative Nespresso capsules and maximize visibility on e-commerce, a channel used by its core audience of young people and families.

In this Success Story you’ll discover how the campaign:

  • Tripled the product penetration rate
  • Exceeded the sales target
  • Recruited long-term customers

"We particularly appreciated the test & learn option which allowed us to define the most reactive targets, and focus our efforts on these buyers to optimize the ROI of our operation and exceed our sales objectives."

Charlotte Pernot, E-commerce manager at Nestlé - Hot beverages

Download this Success Story to learn more.

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