Success Story Unilever
Ice creams: Boosting the impulse on digital shopping journey
Impulsive products like ice creams are less present in the shopping lists. These products lack visibility on digital channels which are more and more used by current consumers to make their daily purchases.
Discover how Unilever has succeeded to emerge on the digital journey and to recreate impulse within its core target audience.
"In a market where there is a lot of innovation, it is important for Unilever to stand out in order to consolidate its leadership position."
Agathe Lissak, E-Commerce Manager at Unilever
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