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Unilever Success Story
Ice creams: Boosting impulse purchases on digital shopping journeys

Impulsive purchases such as ice creams are not usually on consumers' shopping lists. These products also lack visibility on the digital channels that more and more consumers are using to make their daily purchases. 


Discover how Unilever has succeeded in tackling these challenges to improve visibility on digital customer journeys and to encourage impulse purchases within its core target audience.

"In a market where there is a lot of innovation, it is important for Unilever to stand out in order to consolidate its position as a leader."
Agathe Lissak, E-Commerce Manager at Unilever




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