RECAP SHEET Retailers : Our 4 tips for a successful e-retail media strategy
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The growth of digital shopping journeys, especially online, gives retailers the opportunity to develop a retail media strategyto monetise their audience on these new channelsthrough brand activation.
How to implement an e-retail media strategy that meets the expectations of both consumers and advertisers? What are the best practices to keep in mind?
In this infographic you will discover:
The challenges for retailers in 2021
Our tips for developing your e-retail media strategy