RECAP SHEET
Retailers : Our 4 tips for a successful e-retail media strategy

 

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The growth of digital shopping journeys, especially online, gives retailers the opportunity to develop a retail media strategy to monetise their audience on these new channels through brand activation.

How to implement an e-retail media strategy that meets the expectations of both consumers and advertisers? What are the best practices to keep in mind? 


In this infographic you will discover:

  • The challenges for retailers in 2021

  • Our tips for developing your e-retail media strategy

  • Best practices for retailers

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