Auchan drive - Encouraging customers to buy their fruits and vegetables online

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Auchan Drive Success Story
Encouraging customers to buy their fruit and vegetables online

Only 28% of drive customers buy fresh fruit and vegetables compared to more than 87% in store.

Customers lack confidence in the quality and freshness of the products and in the selections made by the retailer when they order online.

Discover how Auchan Drive successfully generated 20% additional sales in the fresh vegetables section and recruited new customers who don't usually buy vegetables online.

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